The Future of Warcraft in print
Over recent years publishers have seen the migration of readers from the traditional print based publishing in favour of online content. In an effort to pull readers back to the newsstand Future Publishing are forging ahead in the hobbyist market, with the proposed launch of their World of Warcraft series of titles.
Hobbyist titles are the least to be affected during times of recession because when people are faced with financial stresses they will tend to stop spending on holidays, new cars and any high priced items. What they will continue with though are their hobbies, which they can enjoy from the comfort of their own home. There has been a new found lease of life for the World of Warcraft gaming community recently, which has prompted Future Publishing to provide this niche title launch.
At £29.95 per subscription of four issues, it may not attract all the Warcrafter’s out there, but due to the global size of the Warcraft community, Future will only require a proportion of readers from the vast numbers of regular players via the four language versions to make the title a success.
This is a bold move by Future Publishing in an effort to combat the latest ABC figures pertaining to the consumer magazines, which look to be in freefall with global magazine sales on the downturn. But it proves to publishers they must think outside of the box and can’t continue to churn out women’s lifestyle titles or the traditional lad’s mags.
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