Publisher sought for London 2012 Olympic Games portfolio
The committee responsible for organising the London 2012 Olympic, LOCOG, have put out the publishing contracts on tender for all the brochures, programmes and magazines which will printed and distributed throughout the Games.
No indication has been given as to how many agencies shall be pitching, but the presentation process is due to start around the end of September this year.
A few partnership deals have already been set up, notably with McCann World Group who will manage the strategy behind the marketing communications once the pitch for the publishing is won. Other partnerships which include various well know Great British brands like Scalextrix, Hornby and Airfix all providing merchandise for the Games with Ticketmaster selected for the provision of all tickets, which go on sale in 2011 for both the Paralympic Games and Olympic Games.
As well as pitching for the print and publishing rights for the 2012 Games, the cities agencies will be pitching to the Mayor, Boris Johnson, with rebranding solutions for London itself. The pitch will require a new logo for the capital and will amount to a £600,000 spend on re-vamping the image of London.
Related Information of Interest:Bluetooth Marketing at reasonable prices
Office Cleaning London here
Are you interested in Sale And Rentback
Loft London check us out.