Marvellous news for Disney
In what must be one of the largest corporate buy outs that America has seen this year, the iconic comic book giant Marvel Entertainment has been bought by the Walt Disney Corporation.
The Disney brand will now encompass all the 5,000 Marvel characters that have graced the shelves of comic book stores for what is 70 years, this year. During this time Marvel Entertainment has seen its fair share of ups and downs, with the business filing for bankruptcy back in 1996 after 57 years of trading, when the comic book sales across the world dropped leaving Marvel with massive debts. It was two years later in 1998 when they emerged as a phoenix company and the sketch books of Marvel were opened once again.
The merger of Marvel into the Walt Disney empire will see the likes of Spiderman and the X-Men now rubbing shoulders with Hannah Montana and Mickey Mouse as the two lucrative industries come together, with the Marvel super hero’s now able to jump the band wagon and expand their presence through Disney’s established merchandising, theme parks, Hollywood studios and third party licensing.
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